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西方企业十分重视市场调研,他们坚信市场调研对于企业犹如医生给患者作诊断,不经过市场调研、不了解市场需求和市场情况,就无从制订企业经营战略与战术,就无法进行理性的决策。西方企业在做市场调研方面可谓千方百计、怪招迭出。根据垃圾作调研。某连锁超市要在一个居民区附近开设一家分店,为了搞清楚该居民区的市场需求总量、居民需求偏好,以及各种不同商品的消费情况,这一超市连续多次派出调查人员对该居民区的圾堆进行调查。调查人
Western companies attach great importance to market research, they believe that market research for doctors as doctors diagnose patients, without market research, do not understand the market demand and market conditions, there is no formulating business strategies and tactics, we can not make rational decisions. Western companies in doing market research can be described as everything possible, strange move after another. According to rubbish for research. A supermarket chain to open a branch near a residential area, in order to find out the total market demand for the residential area, the residents demand preferences, as well as a variety of different commodity consumption, the supermarket repeatedly dispatched investigators to the residents District of the heap to investigate. Investigator