本文以中国传统文化元素为切入点,着重结合实例分别阐述中国传统文化元素中书法、篆刻印章、剪纸艺术及传统建筑在平面设计中的应用。运用参考文献和对比分析的方法对中国传统文化作品进行取证、分类、整理,进而凸显出中国传统文化所具有的鲜明民族文化特色,充分展现我国现代设计作品的生命力及文化内涵。 Taking Chinese traditional culture as the starting point, this article focuses on examples to illustrate the application of calligraphy, seal cutting, paper-cut art and traditional architecture in graphic design respectively. Using the methods of reference and comparative analysis, this paper takes the evidences, classifies and arranges the Chinese traditional culture works, and then highlights the distinctive national cultural characteristics of Chinese traditional culture and fully demonstrates the vitality and cultural connotation of the modern design works in our country.