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中国企业在转型市场年代机遇和挑战并存,如何实现营销创新是赢得行业竞争优势的关键,本文介绍了一种有效的营销创新思路来面对转型市场:水平战略。以资源运作为基础的水平战略营销思路能有效提升企业的产品和服务,更好地满足消费者需求,以及有利于企业的营销创新和革新管理理念和面对多元化。
Chinese enterprises have both opportunities and challenges in the transitional market era. How to realize marketing innovation is the key to winning competitive advantage in the industry. This article introduces an effective marketing innovation strategy to face the transformation market: horizontal strategy. Based on the operation of resources horizontal strategic marketing ideas can effectively enhance their products and services, to better meet consumer demand, as well as conducive to corporate marketing innovation and innovation management concepts and face diversification.