为研究中国传播与文化产业上市公司融资结构及资本结构特征,本文采用实证分析方法,运用EXCEL软件对54个样本数据进行描述性统计。以股权融资为主的外源融资导向,负债融资为辅的融资模式勾勒了目前传播与文化类上市公司的融资结构特征。提出解决股权结构、公司治理和债券市场三个方面的问题,以促进中国传播文化产业更好的发展。 In order to study the financing structure and capital structure characteristics of listed companies in China’s communication and cultural industries, this paper uses the empirical analysis method to describe descriptive statistics of 54 sample data using EXCEL software. The financing model, which supplemented by external financing and debt financing supplemented by equity financing, outlines the financing structure characteristics of current listed companies in communication and culture. Put forward solutions to the problems of ownership structure, corporate governance and bond market in order to promote the better development of China’s communication and cultural industries.