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网络公关的涵义及特征 对企业而言,公共关系可以帮助企业监测社会环境、收集社会对企业的各种反映,向企业决策层提供信息和决策咨询;可以帮助企业建立和保持与各类公众的双向沟通,向公众传播企业信息,争取理解和支持,强化与公众的联系;可以为企业塑造良好形象,扩大企业知名度,提高企业美誉度;可以促使企业以相应的策略和行动影响社会公众舆论、态度和行为。公共关系与广告有着本质的区别,也有
The meaning and characteristics of online public relations For enterprises, public relations can help companies monitor the social environment, collect various reflections of the society, provide information and decision-making advice to the decision-making layer of the enterprise, and can help the company establish and maintain a variety of public Two-way communication, dissemination of corporate information to the public, strive for understanding and support, and strengthen contact with the public; can create a good image for the enterprise, expand corporate reputation, and enhance corporate reputation; can encourage companies to influence public opinion with appropriate strategies and actions. Attitude and behavior. There are essential differences between public relations and advertising. There are also