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大众传媒是社会信息传递的主要渠道,社会主义新闻传播事业是党的事业的重要组成部分,理论宣传是它的重要传播内容。在新的历史条件下,大众传媒必须更加有力有效地做好理论宣传工作,更加自觉地承担起理论传播的重任,决不能让理论宣传成为媒体创新改革的一个弱项甚至盲点。一、对大众媒体理论宣传的功能作用和地位要有新的理解和认知
The mass media is the main channel for social information transmission. The cause of socialist news dissemination is an important part of the party’s cause. Theoretical advocacy is an important channel for its dissemination. Under the new historical conditions, the mass media must make theoretical propaganda work more forcefully and effectively and assume the important task of theoretical communication more consciously. It must not allow theoretical propaganda to become a weakness or even a blind spot in media innovation and reform. First, there must be new understanding and cognition of the function and status of mass media theory propaganda