我们注意到,中国互联网发展到今天为止,三分之二的营销活动已经是基于消费者需求的,其业态已经扭转。只不过我们还在用过去的创意做法去触及我们想要触及的人。我们讲碎片化背景下的互联网广告应该怎么做,实际上解决方案就是褪去媒体外衣,丢掉广告框架,回归到人与网络,回归到高度分散环境下怎样建立品牌和消费者之间的连接性问题。 We note that up till now, two thirds of the marketing activities in China have been based on the needs of consumers, and the format has been reversed. But we are still using past creative practices to reach the people we want to reach. We are talking about Internet advertising in the context of fragmentation should be how to do, in fact the solution is to fade the media coat, lose the advertising framework, return to people and the network, return to a highly decentralized environment, how to establish brand and consumer connectivity issues .