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对北方6个主要旅游城市冬季入境旅游市场进行BCG模型分析。结果表明,整体市场中,北京为金牛市场,天津、大连为明星市场,沈阳、长春为幼童市场,哈尔滨为瘦狗市场。外国人市场中,北京为金牛市场,天津、大连为明星市场,长春为幼童市场,沈阳、哈尔滨为瘦狗市场。港澳同胞市场中,北京为明星市场,大连、天津、沈阳、长春为幼童市场,哈尔滨为瘦狗市场。台湾同胞市场中,北京、天津、大连为明星市场,沈阳、哈尔滨为幼童市场,长春为瘦狗市场。
BCG model analysis of the winter inbound tourism market in six major tourist cities in North China. The results show that the overall market, Beijing Taurus market, Tianjin, Dalian star market, Shenyang, Changchun for the toddler market, Harbin for the thin dog market. In the foreigner market, Beijing is the Taurus market, Tianjin and Dalian are the star markets, Changchun is the toddler market, and Shenyang and Harbin are the lean dog markets. Hong Kong and Macao compatriots in the market, Beijing is the star market, Dalian, Tianjin, Shenyang, Changchun for the children’s market, Harbin for the thin dog market. Taiwan compatriots in the market, Beijing, Tianjin, Dalian star market, Shenyang, Harbin for the toddler market, Changchun for the lean dog market.