本文通过对“跨文化交际”的初步探讨和分析,提出大学英语教学应该改变单纯“为语言而学语言”的课堂教学模式,向语言知识教学与文化内容传授相结合的方向转变。英语教师要重视文化导入,在教学中注重培养学生的跨文化交际意识和能力。笔者联系自己的教学实践,对文化导入的课堂教学策略作了一些探索和尝试。 Based on the preliminary study and analysis of “Intercultural Communication”, this paper proposes that the college English teaching should change the classroom teaching model of “purely language learning” to the combination of language knowledge teaching and cultural content transfer . English teachers should pay attention to the introduction of culture, and focus on cultivating students’ awareness and ability of intercultural communication in teaching. I contact their own teaching practice, the introduction of culture into the classroom teaching strategies made some exploration and attempt.