随着网络技术的不断成熟,电子商务的概念已经逐渐深入人心,电子商务大潮正在全球范围内急速改变传统的商业模式。网络书店这一昔日还只是媒体热炒、曲高和寡的概念,正走入越来越多的人的生活,呈现出无限光明的前景。本文主要探讨了网络书店盈利模式和提高盈利能力的对策。 With the continuous maturity of network technology, the concept of e-commerce has gradually gained popular support. The tide of e-commerce is rapidly changing the traditional business model around the world. Internet bookstore, the former media only hype, the concept of highbrow, is entering more and more people’s lives, showing a bright future. This article mainly discusses the profit mode of online bookstore and countermeasures to improve profitability.