过分担心损失 如果你得到一张免费的足球票,而那天晚上恶劣的天气使你前去体育馆很危险,这时你会去吗?假如同样的天气,但足球票是自己花100元买的,这时你去还是不去呢? 美国一位叫查理德·泰勒的经济学家研究表明:如果票是自己买的,那么很多人愿意冒风险看比赛。在这里有两种心理定势在起作用,即:“成本陷入倾向”——认为既然 If you get a free football ticket, and the bad weather that night makes you go to the gym is very dangerous, then you will go? If the same weather, but the football ticket is to spend 100 yuan to buy, At this time you go or not to go? A U.S. economist named Charlie Taylor studies have shown that: If the vote is to buy their own, then many people are willing to risk the game. There are two mental fixes at work here, namely: “cost-prone” - that since