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产品语意学相比现代主义功能性产品而言更加注重怎样用形式表达意义,而随着消费社会中消费者需求的变化可见,设计师应该更加关注产品情感语意的创造,让产品的意义在产品和使用者的情感层面发生作用。本中将语言学中的修辞手法借鉴到产品情感语意的设计中,着重探讨如何利用隐喻和讽喻创造产品的情感语意。创造情感语意为设计提供了一种开放性思维也是设计师沟通使用者的有效途径。
Compared with modern functional products, product semantics pays more attention to how to express meaning in the form. However, with the change of consumer demand in the consumer society, designers should pay more attention to the sentiment creation of the product sentiment so as to make the meaning of the product in the product And the user’s emotional level to play a role. This book draws lessons from rhetorical techniques in linguistics into the design of product sentiment semantics, focusing on how to use metaphor and allegory to create emotional sentiment of products. Creating emotional sentiment provides an open way of thinking for design as well as an effective way for designers to communicate with users.