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中国连锁超市通道费研究报告说明目前中国连锁企业向供应商收取通道费用的行业,主要集中在以经营食品杂货为主的超级市场,尤以连锁经营的超市公司居多。因此,本研究报告中3个研究对象界定为:1.连锁超市:我们按照超市行业的习惯,将连锁经营的食品超市、连锁经营的大型超市和连锁经营的便利店,统称为连锁超市。2.供应商:报告中所要研究的供应商是指一切向连锁超市直接供货(制造商)和间接供货的批发商、代理商等。3.通道费用:供应商为使自己的产品进入连锁超市的销售区域并陈列在货架上,而事先一次性支付给连锁超市,或在今后的销售货款中由连锁超市扣除的费用,称为通道费用。上海连锁经营研究所对中国连锁超市目前的商品经营结构、管理水平、竞争状况、规模发展要求、商品生产和供应情况诸因素进行了分析研究,形成了一些基本观点。
China Chain Supermarket Channel Fees Research Report shows that at present, China’s chain stores charge suppliers to channel costs, mainly in the operation of groceries-based supermarkets, especially chain stores in the majority of supermarkets. Therefore, the three research objects in this research report are defined as: 1. Chain supermarket: According to the habit of the supermarket industry, we will chain the food supermarket, chain supermarket and chain stores, collectively referred to as supermarket chains. 2. Suppliers: The suppliers to be studied in the report refer to all the wholesalers, agents and so on which are directly supplied to the supermarket chain (manufacturer) and indirectly supplied. 3. Passage costs: suppliers to make their own products into the supermarket chain sales area and displayed on the shelves, and the one-time payment to the supermarket chain, or in the future sales of goods deducted by the supermarket chain costs, known as the channel cost. The Shanghai Chain Store and Franchise Research Institute conducted an analysis and research on the current commodity management structure, management level, competition status, scale development requirements, commodity production and supply conditions in China’s supermarket chains, and formed some basic points of view.