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新媒体是对于传统媒体来讲的,新媒体就是利用数字化的信息技术,运用网络对信息进行传播的媒介,例如微博、论坛等。新媒体的数字化、互动性比较强。我国的传统文化是中华民族历史的沉淀,是影响人们的思想以及行为的意识形态。传统文化的传播不仅需要传统的媒介,还需要新媒体平台的辅助,这对于传统文化的传播与中国梦的实现具有十分重要的意义。本文就新媒体对传统文化传播的影响进行分析和研究。
New media is for traditional media, the new media is the use of digital information technology, the use of the Internet to disseminate information on the media, such as microblogging, forums and so on. New digital media, interactive relatively strong. The traditional culture of our country is the precipitation of the history of the Chinese nation and the ideology that affects people’s thinking and behavior. The traditional culture needs not only traditional media but also new media platforms. This is of great significance to the spread of traditional culture and the realization of the Chinese dream. This article analyzes and studies the impact of new media on traditional culture.