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地产界,一个个看似普通实则不普通的日子,串联起一个品牌的佳话。2002年5月23日,刚卸任美国总统的克林顿在深圳威尼斯酒店发表了主题为“WTO与中国经济”的演讲。此次克林顿深圳之行,让京基品牌一夜间家喻户晓。2004年12月12日,在京基地产成立十周年的活动上,英国前首相梅杰、菲律宾前总统拉莫斯等国际政要如期而至,共享京基10年辉煌。2011年4月23日,被喻为深圳新地标的深圳重点建筑工程——京基100大楼主体封顶。京基100不仅刷新了深圳建筑的新高度,也成为第一个封存国人梦想的新地标。这就是京基地产。京基十七载,品牌影响,源远流长。如今,京基地产挥师北上,在北京开发了第一个高端项目——京基鹭府,并将于近日开盘入市。那么,京基鹭府又将为京基集团创造怎样的传奇?跟市场同类高端别墅相比,京基鹭府具有怎样的竞争优势?为此,本刊记者对京基地产品牌与营销管理中心总经理孙蓓蓓进行了独家专访。
Real estate sector, one by one seemingly ordinary but not ordinary day, a series of stories from a brand. On May 23, 2002, just after Clinton stepped down as president of the United States, he delivered a speech entitled “WTO and China’s Economy” at the Venice Hotel in Shenzhen. The Clinton Shenzhen trip, so that the Beijing-based brand a household name overnight. On December 12, 2004, on the 10th anniversary of the founding of the Beijing-based real estate, the former British Prime Minister Meijie and former Philippine President Ramos and other international leaders came as scheduled and shared the brilliant achievements of the 10 years of the company. April 23, 2011, Shenzhen has been hailed as the landmark new key construction project - Beijing-based 100 main building cap. Not only has Beijing-based 100 refreshed the new height of Shenzhen’s buildings, it has also become the first new landmark to seal the dreams of its people. This is Beijing-based real estate. Beijing-based seventeen set, brand influence, goes back to ancient times. Today, Beijing Capital real estate commander up north, in Beijing developed the first high-end project - Beijing Ji Lu Heron, and will soon be opened to market. So, Beijing Keji Lufu Beijing Jingji Group will create what kind of legend? With the market similar high-end villas, Beijing Keji Heron what kind of competitive advantage? To this end, correspondents of Beijing-based real estate brand and marketing management center General Manager Sun Beibei conducted an exclusive interview.