公共关系是社会组织在运行中通过信息传播媒介,促进组织与相关公众之间的双向了解、信任与合作,从而为组织树立起良好的公众形象的一种活动。在现代社会,公共关系建设既是各种组织的重要活动及其开展工作的必要保障,也是永葆档案馆生机与活 Public relations is an activity in which social organizations establish a good public image for the organization through information media and promote two-way understanding, trust and cooperation between the organization and the public concerned. In modern society, the construction of public relations is not only the important activity of various organizations and the necessary guarantee for carrying out their work, but also the vitality and liveliness of the archives