不同于人们通常所理解的传说,巴特所说的“社会神话”指弥漫于政治、经济以及社会文化各个方面的广泛被人们认同的生活方式、生活态度,它们表面上看似自然,实则是虚构的符号或者说是意识形态。社会神话以独特的修辞方式进行虚构,在形成过程中要借助审美过程为自己赋予合理性,一旦成形,它就迅速借助认知过程进入意识形态。社会神话是修辞与意识形态的合谋。 Unlike what is commonly understood by legend, what Barthes refers to as “social mythology” refers to widely accepted lifestyles and attitudes that permeate all aspects of politics, economy and society and culture. They appear apparently natural but in reality Is a fictional symbol or ideology. Social myths are fictionalized in a unique way of rhetoric. In the process of formation, aesthetic legitimacy should be given to them through the aesthetic process. Once formed, social ideology enters ideology rapidly through the process of cognition. Social myths are a conspiracy of rhetoric and ideology.