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引言都市报是一种完全定位于普通市民受众的报纸,主要刊登与市民密切相关的新闻和文章,以亲民性为最主要特点,都市报自从发明以来就受到人们的普遍关注,然而随着网络技术的提高,网络信息的传播速度以及广度是都市报所无法比拟的,越来越多的人不再订阅报纸,转而在网络上搜集信息,网络完全取代了报纸的地位。在这样的时代背景下,都市报若不想完全被网络打败,则需要重新定位品牌策略,提高品牌影响力,最终在新媒体时代争得一席之地。
Introduction Metropolis newspaper is a kind of newspaper which is completely located in the general citizen audience. It mainly publishes news and articles closely related to the citizenry. Main features of friendly people are Metropolis Newspaper. Since it was invented, Metropolis Newspaper has been widely concerned by people. However, The improvement of technology, the speed of network information dissemination and its breadth are unmatched by Metropolitan News. More and more people are no longer subscribing to newspapers and instead gather information on the Internet. The Internet completely suppresses the status of newspapers. In this era background, if you do not want to completely defeated by the Internet, you need to reposition your brand strategy, improve brand influence, and finally gain a place in the new media era.