大学典礼致辞应该体现其应有的教育、引导和启发功能。成功的致辞既要好听,还要管用。具体来说,应坚持导向性、传递思想性、讲究艺术性、体现独特性。开学典礼和毕业典礼是大学里具有举足轻重地位的两个仪式。校长致辞是典礼的重要组成部分,是学校领导对学生面对面的教育、引导和启迪,可以说是整个典礼的点睛之笔。近年来,很多大学的典礼 The ceremony speech of the university should reflect its due education, guidance and enlightenment function. The speech of success should be both good and effective. Specifically, we should insist on guiding, imparting thought, paying attention to artisticness, and embodying uniqueness. The opening ceremony and graduation ceremony are two of the most important ceremonies in the university. The principal’s speech is an important part of the ceremonial ceremony. It is the face-to-face education, guidance and enlightenment given by the school leaders to students. It can be said that the crowning ceremony of the ceremony. In recent years, many university ceremonies