论文部分内容阅读
In the past few weeks, we’ve found out who will actually be on the Barclays Center① court when the season starts, and it feels like the Brooklyn Nets have taken the most inorganic approach to assembling a team. Their player personnel strategies have been those of a team interested only in attracting fans, not retaining them.
过去几周里，我们了解到谁会在赛季开始时踏上巴克莱中心的球场，看起来，布鲁克林篮网在用一种最混乱的方法组建起一支球队,他们选择球员唯一的策略是吸引球迷，而不是真正想留住他们。
Sometimes I wonder what it was like to live when hatred and disgust for individual players and teams was primarily born of repetitive meetings based on regional rivalries and annual playoff showdowns. Now, we have so many more reasons to root against teams and the constructed villains who play for those teams. All you have to do is marry and divorce a Kardashian to inspire a season of boos in opposing arenas. The success of a team like the Heat can be rejected as the product of an overnight success scheme, resented by the fan bases that lack a team president with②’historical cred.’
有时候我很想知道，因为地区间的世仇导致的不断对抗和每年季后赛的对决所引发对个别球员和球队的仇恨和厌恶到底是什么感觉。现在，我们有了更多的理由去抵制球队，并且把为那支球队效力的球员刻画为恶棍。你需要做的不过是和一个卡戴珊家族的人结婚并且离婚，这就能导致你在对手球场听到整整一个赛季的嘘声。类似热火这样的成功也会因为被视为利用策划短期的成功而不被认同。球迷们也会因为缺少一个“声誉卓著”的球队主席转而讨厌这支球队。
While monitoring the reconstruction project that is the Brooklyn Nets, it has also become clear that we openly resent teams who show no artistry or patience, who seem unwilling to incubate a ’winning culture.’ these are the ways in which the Brooklyn Nets have failed as an NBA rebranding project.
在观察篮网重建的过程中，我们深刻体会到了这些，对那些缺少技巧、没有耐心，看起来不愿意培养出“胜利至上”球队文化的球队，我们的厌恶感体现得非常明显。以下就是布鲁克林篮网在重组过程中失败的地方。
Failure to Properly Identify Superstars
无法正确定位超级巨星
The Brooklyn Nets were forced to settle for a tier of players with inflated value. I can’t help but think of Deron Williams and Joe Johnson as the only ’stars’ that would be attracted to an unproven franchise because it was in a ’major market.’
篮网被迫为一些球员开出巨额合同。我不得不想到德隆·威廉姆斯和乔·约翰逊，他们将是一支没有证明过自己的球队里仅有的“球星”，而这仅仅因为球队处于“大球市”。
It’s hard to remember who Deron Williams actually is — he has③ basically been M.I.A. for two seasons due to injury and/or strategic because it must have been a crappy NBA season if the Spurs won the championship.
我们已经很难记忆德隆·威廉姆斯究竟是怎样的球员——由于伤病或战略性的休整，他有两个赛季消失在了球场。没错，因为在停摆期间到欧洲打了几场不错的比赛，土耳其的贝西克塔斯已经把他穿过的号码退役，但对我来说，我一直很难理解他放弃爵士的理由，在2011年初，他逼迫球队做出了交易。由于缺少“韦斯布鲁克-杜兰特”组合里“杜兰特”式的年轻火力点，那时的德隆看起来没法取得任何成就——特别是在了解到奥运队友里没人愿意和爵士签约，他不能组成超级球队后。然而，有些历史，我们很容易就忘记了，2007年，德隆曾带领爵士打进过西部决赛，最终他们只是输给了总冠军马刺，不过我已经几乎记不起这件事，这大概是因为马刺夺冠的年份，NBA总是那么无聊。
Joe Johnson is even more enigmatic than Deron Williams. He carries himself with the swagger of an alpha dog, but he’s never made his teammates better and couldn’t fill seats in Atlanta. Johnson will never make sense to me, especially after leaving the Phoenix Suns, a team that was on the brink of revolutionizing the NBA with a progressive offense. He ended up being the cog in the system that they were never able to replace. Had he stayed, Steve Nash would have continued to pad Johnson’s offensive stats. He’ll always just be one of those guys who preyed upon middling franchises that felt pressure to offer B-list guys max contracts to make it seem like management was ’trying to win NOW.’ Why is Johnson even reuniting with a world-class point guard when he wanted to do it himself all along?
比起德隆，乔·约翰逊更让人费解。他总把自己看作是有老大气质的人，但他从没让自己的队友变得更好，也没能在亚特兰大成为吸引球迷的人。在我看来约翰逊从来就没合理过，特别是当他离开太阳，那支正处在用进攻改革NBA的球队时。他是那支球队体系中不可或缺的部分，如果他当时选择留下，那史蒂夫·纳什能让他不断积累数据。他永远就是那种靠着“中游球队急需签下一个二流球员，使得管理看起来像在努力让球队赢球”理念赚钱的球员。如果约翰逊真的想靠自己赢球，他又何必再跟一个世界顶级的控卫合作？
It doesn’t seem like they are going to have a special corporate or team culture, since the Nets’ business model is all about exploiting rich New Yorkers with the illusion of a V.I.P. experience.
看起来，他们不会形成特别的球队文化，因为篮网做生意的模式只在于发展那些有钱的纽约客们，好让他们形成自己享受了VIP待遇的幻觉。
Failure to Sculpt a Winning Team With General Manager Artistry
无法在总经理带领下组建一支能赢球的球队
Fans subconsciously want to watch their team grow up so that they feel like proud parents when their team finally achieves something. The Nets didn’t view ’building through the draft’ as a viable option, mainly because of the pressure they were under to launch in Brooklyn with a contender. They weren’t afraid to compound that problem by giving away draft picks.
球迷们潜意识里总希望看着自己的球队成长，当球队终于取得一些成就，他们就会像家长一样自豪。但篮网没有把“利用选秀组建球队”视为可行的方案，其中的主要原因在于他们背负着巨大的压力，要在布鲁克林打造一支有竞争力的球队，所以他们并不介意在送出选秀权后让问题更复杂化。
It was probably realistic — most teams can’t find a franchise guy without the top pick in a rich draft. Instead, the Nets made it clear that they were willing to spend to add the most value to the team. Unfortunately, this meant that the Nets spent the past two seasons as the most literal group of assets that any professional franchise has presented to their few remaining fans. Sure, every team in the NBA is just a collection of assets, but it’s usually nice of the team to at least pretend that they’re trying to win.
这种做法也许很现实——除非拥有高顺位，否则大部分球队无法在选秀时找到一个基石级的球员。相反，篮网很明确地表示，他们愿意花钱打造球队。但不幸的是，过去两个赛季，篮网对他们已经所剩不多的球迷所呈现的出的，依旧是一支在任何职业体育标准下都非常平庸的球队。当然，NBA所有球队都是不同球员的集合，但至少装装你想赢球也是不错的事。
Nets general manager Billy King is being praised for salvaging Williams’s career as a Net by acquiring Johnson from the Hawks a few days before the team’s pitch to keep Deron from becoming a Dallas Maverick. They locked up Brook Lopez with a max contract after Howard fell through. Recently acquired Gerald Wallace is going to make $40 million for four years, above market value. They’ll continue to fill the roster with more affordable players.
篮网总经理比利·金因为几天前交易来乔·约翰逊，从而留下了德隆，避免他成为小牛的一员而广受称赞。在霍华德交易失败后，他们用一份顶薪合同留下了布鲁克·洛佩兹，最近又用超过市场价值的4年4000万的合同得到了杰拉德·华莱士，他们还会继续签下其他所能承受的合同，以补充阵容。
So what? King signed a bunch of guys to contracts. It doesn’t feel like he ’saved’ anything. There isn’t really any artistry in his management, it was just a process of striking out. No LeBron James, no Carmelo Anthony, and no Dwight Howard. It wasn’t a matter of finding the players who actually believed in the Brooklyn dream. It was about finding trade partners that were willing to accept a pupu platter in exchange for their overpriced assets.
但这又能怎样？金跟很多球员签了合同，但却没有一种“他拯救一切”的感觉。在他的管理中没什么艺术感，他不过是在不停地出手，而且是没有勒布朗、没有安东尼，也没有霍华德。问题的关键是，他不是在找一个真正相信布鲁克林梦的球员，而是在找一个交易伙伴，一个愿意用手中合同价格过高的球员交换自己手中的球员的伙伴。
Failure to Incubate a Winning Culture
无法营造胜利的球队文化
’Building an entirely new culture’ used to be a hot sports term that made it sound like you understood that there was something’beyond the game’ that had to be altered within a franchise to make it a winner. Now, basically everyone mentions that modern ④cliche when they talk about a team that is trying to not suck anymore. There is a new wave of coaches and GMs who probably got jobs just by mentioning a desire to ’change the culture,’ as if they were writing an essay to secure an MBA from the University of Phoenix.
“打造全新的文化”曾经是一个很热门的体育词汇，这话听起来让你感觉有一种“超越比赛的东西”能最终改变一支球队，使之成为赢家。到了现在，几乎每个人在谈论起一支球队不想再烂下去时，都会老生常谈地用起这句话。现在有一种新的浪潮，教练和经理们也许只用提到“改变球队文化的欲望”，就能得到工作职位，好比他们只要随便写一篇论文就能保证得到菲尼克斯大学MBA文凭一样。
The Nets aren’t incubating anything. There are no draft picks. There are no young guys to mentor. The team’s stars have already forged their identities. There aren’t even really respected veterans who run mentorship programs and will serve as the team’s ’adult’ presence. The only thing the Nets have going for them is that they are no longer just a collection of assets on hold for the purpose of trying to obtain a superstar player.
篮网没有营造任何东西，他们没有选秀权，没有需要指导的年轻人，球星们早已形成了自己的风格，他们甚至没有真正去尊重那些会去指导年轻人的老将，不去尊重那些愿意在球队里担任“大哥”的球员。篮网现在唯一达到的目标就是，他们不再是一个为了留住超级球星和重组的球队。
It doesn’t seem like they are going to have a special corporate or team culture, since the Nets’ business model is all about exploiting rich New Yorkers with the illusion of a V.I.P. experience.
看起来，他们不会形成特别的球队文化，因为篮网的生意模式只在于发展有钱的纽约客，好让他们形成自己享受VIP待遇的幻觉。
Williams was already ’above’ the concept of small-market culture when he got Jerry Sloan fired, then requested a trade to a losing team that he could theoretically ’control.’ The Jazz decided to ship Deron out as soon as possible, instead of letting it turn into a holdup, looking to rebuild as soon as possible, looking to reassert management’s control over the culture of the team. Now, Deron can try to win a championship under the guidance of Avery Johnson’s culture of winning as opposed to Sloan’s.
当威廉姆斯迫使斯隆被解雇、并要求交易到烂队好让自己“控制”球队时，他就已经成为了凌驾于小球市球队文化之上的存在。爵士所做的就是以最快的速度送走他，没让他成为球队障碍，然后以最快的速度进行重建，并让总经理再一次掌控球队的文化。现在，德隆可以试着在埃弗里·约翰逊、而不是杰里·斯隆的球队文化引导下去赢取总冠军。
There might not be a proper business case for launching a professional sports franchise in a highly competitive market, and perhaps the Brooklyn Nets did everything they did the only way possible. Not every team can be the Little Incubation Project That Could, better known as the Oklahoma City Thunder. The Nets don’t have time to be a version of the Vancouver Grizzlies that happen to play in a market with actual performance demands. The relaunch of the Nets exposes the idea of a’winning team culture’ as effective only for small markets in which locals need the illusion of togetherness and overcoming long odds, which often result from a series of lucky bounces and prudent managerial decisions.
也许在一个高度竞争的市场里，没法找到合适的途径发展一支职业体育球队，也许篮网用了唯一可行的方法做了一切他们能做的事。并不是每支球队都能像俄克拉何马雷霆那样培养出自己的球队文化，篮网也没有机会成为另一个温哥华灰熊，那时的他们正处于一个无比渴望比赛的球市里。篮网的重装上阵说明了，“胜利至上”的球队想行之有效，球队必须处于一个小球市，当地人需要有一种团结在一起战胜困难的感觉，而通常，这也需要一系列审慎的管理运作和不错的运气。
The intangible value of being a largemarket team requires building a culture of stardom, the secret ingredient that feeds the egos of players who ’want to play on the biggest stage possible.’ When the Nets have hard times, we’ll talk about it. When they are doing well, we’ll get overexcited about it. Bestcase scenario, Adam Morrison will make the team after dominating the Summer League, leapfrogging his two superstars and leading to a Morrisanity phenomenon that will overtake New York. His underdog story will serve as the inspiration that guides the Nets to their eventual playoff exit.
大球市球队的无形价值在于他们需要建立一种“球星文化”，这会满足球员那种“想在最大的舞台上展现自己的”心理。当篮网遭遇困难时，我们再来谈论这个问题。当篮网表现不错时，我们也会变得过于兴奋。最好的情况就是，亚当·莫里斯在统治了夏季联赛后加入球队，他在超越了球队的两个巨星后，引领了一股“莫疯狂”旋风，让篮网占领整个纽约。他从一文不名到成功的故事会激励着球队，指引着篮网最终在季后赛败北。
过去几周里，我们了解到谁会在赛季开始时踏上巴克莱中心的球场，看起来，布鲁克林篮网在用一种最混乱的方法组建起一支球队,他们选择球员唯一的策略是吸引球迷，而不是真正想留住他们。
Sometimes I wonder what it was like to live when hatred and disgust for individual players and teams was primarily born of repetitive meetings based on regional rivalries and annual playoff showdowns. Now, we have so many more reasons to root against teams and the constructed villains who play for those teams. All you have to do is marry and divorce a Kardashian to inspire a season of boos in opposing arenas. The success of a team like the Heat can be rejected as the product of an overnight success scheme, resented by the fan bases that lack a team president with②’historical cred.’
有时候我很想知道，因为地区间的世仇导致的不断对抗和每年季后赛的对决所引发对个别球员和球队的仇恨和厌恶到底是什么感觉。现在，我们有了更多的理由去抵制球队，并且把为那支球队效力的球员刻画为恶棍。你需要做的不过是和一个卡戴珊家族的人结婚并且离婚，这就能导致你在对手球场听到整整一个赛季的嘘声。类似热火这样的成功也会因为被视为利用策划短期的成功而不被认同。球迷们也会因为缺少一个“声誉卓著”的球队主席转而讨厌这支球队。
While monitoring the reconstruction project that is the Brooklyn Nets, it has also become clear that we openly resent teams who show no artistry or patience, who seem unwilling to incubate a ’winning culture.’ these are the ways in which the Brooklyn Nets have failed as an NBA rebranding project.
在观察篮网重建的过程中，我们深刻体会到了这些，对那些缺少技巧、没有耐心，看起来不愿意培养出“胜利至上”球队文化的球队，我们的厌恶感体现得非常明显。以下就是布鲁克林篮网在重组过程中失败的地方。
Failure to Properly Identify Superstars
无法正确定位超级巨星
The Brooklyn Nets were forced to settle for a tier of players with inflated value. I can’t help but think of Deron Williams and Joe Johnson as the only ’stars’ that would be attracted to an unproven franchise because it was in a ’major market.’
篮网被迫为一些球员开出巨额合同。我不得不想到德隆·威廉姆斯和乔·约翰逊，他们将是一支没有证明过自己的球队里仅有的“球星”，而这仅仅因为球队处于“大球市”。
It’s hard to remember who Deron Williams actually is — he has③ basically been M.I.A. for two seasons due to injury and/or strategic because it must have been a crappy NBA season if the Spurs won the championship.
我们已经很难记忆德隆·威廉姆斯究竟是怎样的球员——由于伤病或战略性的休整，他有两个赛季消失在了球场。没错，因为在停摆期间到欧洲打了几场不错的比赛，土耳其的贝西克塔斯已经把他穿过的号码退役，但对我来说，我一直很难理解他放弃爵士的理由，在2011年初，他逼迫球队做出了交易。由于缺少“韦斯布鲁克-杜兰特”组合里“杜兰特”式的年轻火力点，那时的德隆看起来没法取得任何成就——特别是在了解到奥运队友里没人愿意和爵士签约，他不能组成超级球队后。然而，有些历史，我们很容易就忘记了，2007年，德隆曾带领爵士打进过西部决赛，最终他们只是输给了总冠军马刺，不过我已经几乎记不起这件事，这大概是因为马刺夺冠的年份，NBA总是那么无聊。
Joe Johnson is even more enigmatic than Deron Williams. He carries himself with the swagger of an alpha dog, but he’s never made his teammates better and couldn’t fill seats in Atlanta. Johnson will never make sense to me, especially after leaving the Phoenix Suns, a team that was on the brink of revolutionizing the NBA with a progressive offense. He ended up being the cog in the system that they were never able to replace. Had he stayed, Steve Nash would have continued to pad Johnson’s offensive stats. He’ll always just be one of those guys who preyed upon middling franchises that felt pressure to offer B-list guys max contracts to make it seem like management was ’trying to win NOW.’ Why is Johnson even reuniting with a world-class point guard when he wanted to do it himself all along?
比起德隆，乔·约翰逊更让人费解。他总把自己看作是有老大气质的人，但他从没让自己的队友变得更好，也没能在亚特兰大成为吸引球迷的人。在我看来约翰逊从来就没合理过，特别是当他离开太阳，那支正处在用进攻改革NBA的球队时。他是那支球队体系中不可或缺的部分，如果他当时选择留下，那史蒂夫·纳什能让他不断积累数据。他永远就是那种靠着“中游球队急需签下一个二流球员，使得管理看起来像在努力让球队赢球”理念赚钱的球员。如果约翰逊真的想靠自己赢球，他又何必再跟一个世界顶级的控卫合作？
It doesn’t seem like they are going to have a special corporate or team culture, since the Nets’ business model is all about exploiting rich New Yorkers with the illusion of a V.I.P. experience.
看起来，他们不会形成特别的球队文化，因为篮网做生意的模式只在于发展那些有钱的纽约客们，好让他们形成自己享受了VIP待遇的幻觉。
Failure to Sculpt a Winning Team With General Manager Artistry
无法在总经理带领下组建一支能赢球的球队
Fans subconsciously want to watch their team grow up so that they feel like proud parents when their team finally achieves something. The Nets didn’t view ’building through the draft’ as a viable option, mainly because of the pressure they were under to launch in Brooklyn with a contender. They weren’t afraid to compound that problem by giving away draft picks.
球迷们潜意识里总希望看着自己的球队成长，当球队终于取得一些成就，他们就会像家长一样自豪。但篮网没有把“利用选秀组建球队”视为可行的方案，其中的主要原因在于他们背负着巨大的压力，要在布鲁克林打造一支有竞争力的球队，所以他们并不介意在送出选秀权后让问题更复杂化。
It was probably realistic — most teams can’t find a franchise guy without the top pick in a rich draft. Instead, the Nets made it clear that they were willing to spend to add the most value to the team. Unfortunately, this meant that the Nets spent the past two seasons as the most literal group of assets that any professional franchise has presented to their few remaining fans. Sure, every team in the NBA is just a collection of assets, but it’s usually nice of the team to at least pretend that they’re trying to win.
这种做法也许很现实——除非拥有高顺位，否则大部分球队无法在选秀时找到一个基石级的球员。相反，篮网很明确地表示，他们愿意花钱打造球队。但不幸的是，过去两个赛季，篮网对他们已经所剩不多的球迷所呈现的出的，依旧是一支在任何职业体育标准下都非常平庸的球队。当然，NBA所有球队都是不同球员的集合，但至少装装你想赢球也是不错的事。
Nets general manager Billy King is being praised for salvaging Williams’s career as a Net by acquiring Johnson from the Hawks a few days before the team’s pitch to keep Deron from becoming a Dallas Maverick. They locked up Brook Lopez with a max contract after Howard fell through. Recently acquired Gerald Wallace is going to make $40 million for four years, above market value. They’ll continue to fill the roster with more affordable players.
篮网总经理比利·金因为几天前交易来乔·约翰逊，从而留下了德隆，避免他成为小牛的一员而广受称赞。在霍华德交易失败后，他们用一份顶薪合同留下了布鲁克·洛佩兹，最近又用超过市场价值的4年4000万的合同得到了杰拉德·华莱士，他们还会继续签下其他所能承受的合同，以补充阵容。
So what? King signed a bunch of guys to contracts. It doesn’t feel like he ’saved’ anything. There isn’t really any artistry in his management, it was just a process of striking out. No LeBron James, no Carmelo Anthony, and no Dwight Howard. It wasn’t a matter of finding the players who actually believed in the Brooklyn dream. It was about finding trade partners that were willing to accept a pupu platter in exchange for their overpriced assets.
但这又能怎样？金跟很多球员签了合同，但却没有一种“他拯救一切”的感觉。在他的管理中没什么艺术感，他不过是在不停地出手，而且是没有勒布朗、没有安东尼，也没有霍华德。问题的关键是，他不是在找一个真正相信布鲁克林梦的球员，而是在找一个交易伙伴，一个愿意用手中合同价格过高的球员交换自己手中的球员的伙伴。
Failure to Incubate a Winning Culture
无法营造胜利的球队文化
’Building an entirely new culture’ used to be a hot sports term that made it sound like you understood that there was something’beyond the game’ that had to be altered within a franchise to make it a winner. Now, basically everyone mentions that modern ④cliche when they talk about a team that is trying to not suck anymore. There is a new wave of coaches and GMs who probably got jobs just by mentioning a desire to ’change the culture,’ as if they were writing an essay to secure an MBA from the University of Phoenix.
“打造全新的文化”曾经是一个很热门的体育词汇，这话听起来让你感觉有一种“超越比赛的东西”能最终改变一支球队，使之成为赢家。到了现在，几乎每个人在谈论起一支球队不想再烂下去时，都会老生常谈地用起这句话。现在有一种新的浪潮，教练和经理们也许只用提到“改变球队文化的欲望”，就能得到工作职位，好比他们只要随便写一篇论文就能保证得到菲尼克斯大学MBA文凭一样。
The Nets aren’t incubating anything. There are no draft picks. There are no young guys to mentor. The team’s stars have already forged their identities. There aren’t even really respected veterans who run mentorship programs and will serve as the team’s ’adult’ presence. The only thing the Nets have going for them is that they are no longer just a collection of assets on hold for the purpose of trying to obtain a superstar player.
篮网没有营造任何东西，他们没有选秀权，没有需要指导的年轻人，球星们早已形成了自己的风格，他们甚至没有真正去尊重那些会去指导年轻人的老将，不去尊重那些愿意在球队里担任“大哥”的球员。篮网现在唯一达到的目标就是，他们不再是一个为了留住超级球星和重组的球队。
It doesn’t seem like they are going to have a special corporate or team culture, since the Nets’ business model is all about exploiting rich New Yorkers with the illusion of a V.I.P. experience.
看起来，他们不会形成特别的球队文化，因为篮网的生意模式只在于发展有钱的纽约客，好让他们形成自己享受VIP待遇的幻觉。
Williams was already ’above’ the concept of small-market culture when he got Jerry Sloan fired, then requested a trade to a losing team that he could theoretically ’control.’ The Jazz decided to ship Deron out as soon as possible, instead of letting it turn into a holdup, looking to rebuild as soon as possible, looking to reassert management’s control over the culture of the team. Now, Deron can try to win a championship under the guidance of Avery Johnson’s culture of winning as opposed to Sloan’s.
当威廉姆斯迫使斯隆被解雇、并要求交易到烂队好让自己“控制”球队时，他就已经成为了凌驾于小球市球队文化之上的存在。爵士所做的就是以最快的速度送走他，没让他成为球队障碍，然后以最快的速度进行重建，并让总经理再一次掌控球队的文化。现在，德隆可以试着在埃弗里·约翰逊、而不是杰里·斯隆的球队文化引导下去赢取总冠军。
There might not be a proper business case for launching a professional sports franchise in a highly competitive market, and perhaps the Brooklyn Nets did everything they did the only way possible. Not every team can be the Little Incubation Project That Could, better known as the Oklahoma City Thunder. The Nets don’t have time to be a version of the Vancouver Grizzlies that happen to play in a market with actual performance demands. The relaunch of the Nets exposes the idea of a’winning team culture’ as effective only for small markets in which locals need the illusion of togetherness and overcoming long odds, which often result from a series of lucky bounces and prudent managerial decisions.
也许在一个高度竞争的市场里，没法找到合适的途径发展一支职业体育球队，也许篮网用了唯一可行的方法做了一切他们能做的事。并不是每支球队都能像俄克拉何马雷霆那样培养出自己的球队文化，篮网也没有机会成为另一个温哥华灰熊，那时的他们正处于一个无比渴望比赛的球市里。篮网的重装上阵说明了，“胜利至上”的球队想行之有效，球队必须处于一个小球市，当地人需要有一种团结在一起战胜困难的感觉，而通常，这也需要一系列审慎的管理运作和不错的运气。
The intangible value of being a largemarket team requires building a culture of stardom, the secret ingredient that feeds the egos of players who ’want to play on the biggest stage possible.’ When the Nets have hard times, we’ll talk about it. When they are doing well, we’ll get overexcited about it. Bestcase scenario, Adam Morrison will make the team after dominating the Summer League, leapfrogging his two superstars and leading to a Morrisanity phenomenon that will overtake New York. His underdog story will serve as the inspiration that guides the Nets to their eventual playoff exit.
大球市球队的无形价值在于他们需要建立一种“球星文化”，这会满足球员那种“想在最大的舞台上展现自己的”心理。当篮网遭遇困难时，我们再来谈论这个问题。当篮网表现不错时，我们也会变得过于兴奋。最好的情况就是，亚当·莫里斯在统治了夏季联赛后加入球队，他在超越了球队的两个巨星后，引领了一股“莫疯狂”旋风，让篮网占领整个纽约。他从一文不名到成功的故事会激励着球队，指引着篮网最终在季后赛败北。