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在假定制造商通过远期合约和现货市场采购原材料基础上,研究风险规避型制造商是否应该采用提前订货折扣策略.当采用此策略时,在销售季节前制造商首先决定其终端产品预售折扣,然后决定其原材料远期合约采购量;在销售季节,制造商可以在现货市场对原材料进行交易.研究发现:当产品需求波动较低时,制造商不需要采取打折策略;当产品需求波动较高时,制造商需要打折.此时最优打折价格是需求变异系数、市场总需求、风险厌恶系数和产品需求相关系数的递减函数.
Based on the assumption that manufacturers purchase raw materials through forward contracts and spot markets, it is necessary to study whether risk avoidance manufacturers should adopt the pre-order discount strategy.When this strategy is adopted, the manufacturer first decides to discard the pre-sale discount of its end products before the sales season , And then decide on the purchase amount of their forward contracts for raw materials. During the sales season, manufacturers can trade the raw materials in the spot market. The study found that manufacturers do not need to take a discount strategy when product demand fluctuates less. When product demand fluctuates more When the manufacturer is high, the manufacturer needs to discount, and the optimal discount price at this time is the decreasing function of the demand coefficient of variation, the total market demand, the risk aversion coefficient and the product demand correlation coefficient.