重庆中山古镇旅游广告是对外宣传形象的重要媒介之一。文章通过实地调查发现重庆江津中山古镇旅游广告设计中存在着一些问题,如设计观念偏差、主题含糊、缺乏创意等问题,并针对这些问题对古镇旅游市场和消费者进行分析,深入挖掘古镇旅游广告的文化意蕴,提升中山古镇的品牌形象。旅游业的发展离不开旅游广告的宣传。有着悠久历史、丰厚文化底蕴的中山古镇,应不断地借助旅游广告来宣传,使古镇的旅游资源家喻户晓。因此,只有提高重庆中山古镇旅游广 Zhongshan, Guzhen Town, Chongqing tourism advertising is one of the important media of publicity image. Through field investigation, the article finds that there are some problems in the design of tourism advertising in Zhongshan, Jiangjin, Chongqing, such as the deviation of design concept, the vague theme and the lack of creativity. Based on these issues, the tourism market and consumers in Gu Town are analyzed, Cultural connotation, enhance the brand image of Zhongshan Guzhen. The development of tourism can not be separated from the promotion of tourism advertisements. With a long history and rich cultural heritage of Zhongshan Guzhen, tourism advertising should continue to promote, so that the ancient town of tourism resources known to every household. Therefore, only to improve Chongqing Zhongshan Gu Town tourism is wide