“薄利”战术 薄利多销用句中国俗话来形象地表达,叫一分利,撑死人。在商战中,它乃妇孺皆知的常规武器。一般地说,市场容量大、价格需求弹性大、企业有生产潜力的产品,或者已经进入成熟顶峰的产品,都可采取这种战略。说到运用此法最成功的范例,还数美国福特汽车公司的创始人亨利·福特。福特在创办公司之初,由于先期进入美国市场的一些企业已经颇具规模,尽管他推出了性能优 “Boli” tactics Small profits but quick turnover use the Chinese saying to express it vividly, calling it a dividend and supporting the dead. In commercial warfare, it is a conventional weapon known to women and children. Generally speaking, this strategy can be adopted for products with large market capacity, large price elasticity of demand, enterprises with potential for production, or products that have reached the peak of maturity. Speaking of the most successful example of applying this method, Henry Ford, the founder of the American Ford Motor Company, was also named. At the beginning of Ford’s founding of the company, some companies that entered the American market in advance have already reached a certain size, although he has introduced excellent performance.