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近年来,由于人们在节假日期间文娱休闲、旅游出行活动相对集中,生活方式也有所改变,于是,针对节假日电视的内容形态设计也由此而展开。笔者以央视社会与法频道品牌栏目《法律讲堂》在春节期间的特别节目为例,对节假日讲堂类节目的策划、收视等方面予以阐释,探究其中的经验和规律。一、依托品牌张扬栏目《法律讲堂》是社会与法频道的品牌栏目。品牌的确立是一个长期积累的过程,是在节目与观众互动的
In recent years, due to people during the holidays, entertainment, tourism travel activities are relatively concentrated, lifestyle has also changed, so the contents of the design for the holiday TV is also thus started. The author takes the CCTV social and legal channel brand section “Law Lecture” in the special program during the Spring Festival as an example, to explain the planning and viewing of holiday lecture programs to explore the experience and laws. First, relying on the brand publicity column “Law Lecture” is the brand of social and legal channels. The establishment of the brand is a long-term accumulation of the process is interactive with the audience in the show