The Bingham constitutive model, which is previously used in depiction of magnetorheological (MR) fluids rheological behaviors for design devices, exhibits discontinuous characteristics in representation of pre-yield behaviors and post-yield behaviors. A Biviscous constitutive model is presented to depict rheological behaviors of MR fluids and design automotive shock absorber. Quasi-static flow equations of MR fluids in annular channels are set theoretically up based on Navier-Stokes equations and several rational simplifications are made. And both flow boundary conditions and flow compatibilities conditions are established. Meantime, analytical velocity profiles of MR fluids though annular channels are obtained via solution of the quasi-static flow equations using Biviscous constitutive model. The prediction methodology of damping force offered by MR fluid shock absorber is formulated and damping performances are predicated in order to determine design parameters. MR fluid shock absorber for Mazda 323 car suspension is designed and fabricated in Chongqing University, China. Measurements from sinusoidal displacement cycle by Shanchuan Shock Absorber Ltd. of China North Industry Corporation reveal that the analytical methodology and design theory are reasonable.