影视旅游作为一种新兴的专项旅游,有着其自身的特点和运行规律。总体而言,我国有关影视旅游方面的研究还需要不断地探索和完善。本文针对国内影视旅游基地的发展现状、面临的挑战,以横店影视城为主要研究对象,提出实现可持续发展的相关对策建议。 Television tourism as a new special tourism, has its own characteristics and operating rules. In general, the research on film and television tourism in our country still needs continuous exploration and improvement. This article aims at the current situation and challenges of the domestic film and television tourism base, taking Hengdian Film and Television City as the main research object, and puts forward the countermeasures and suggestions for realizing sustainable development.