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新闻对于人民大众来说是一件极为重要的日常生活需求,我们需要了解社会新事物新事件,需要靠新闻来丰富我们的日常生活和生活阅历。广播电视新闻是我们日常生活中最常用的接受新闻信息的来源之一。在当今这个经济文化高速发展的时代,人们对新闻信息的需求在不断提高,互联网的出现使新闻信息呈快餐式传播,其信息量大,传播信息迅速,便捷。广播电视新闻面对这巨大的挑战。如果广播电视新闻仍然墨守成规,不创新发展新闻传播模式,仍然沿用传统的传播模式,那么广播电视新闻将会被社会所淘汰。传统的新闻传播无法满足人民大众对新闻信息的需求,只有改革创新,紧跟时代发展才能获得大众的喜爱。本文就广播电视新闻传播如何创新做简要分析。
News is an extremely important daily needs for the general public. We need to understand new events in the society and need to rely on the news to enrich our everyday life and life experiences. Radio and television news is one of the most commonly used news sources in our daily lives. In today’s era of rapid economic and cultural development, people’s demand for news and information is constantly increasing. The advent of the Internet makes news and information fast-food-based. The information is large and the information is disseminated quickly and easily. Radio and television news is facing this huge challenge. If the radio and television news still sticks to the rules, does not innovate and develop the mode of news media, and still follows the traditional mode of media transmission, the radio and television news will be eliminated by society. Traditional news dissemination can not meet people’s demand for news and information. Only through reform and innovation can the public be loved in keeping with the development of the times. This article gives a brief analysis on how to innovate the radio and television news media.