房地产公司对销售总监激励最为重要的依据无疑是销售业绩。而且奖励的形式都以现金支付,而不是股票、期权等,因此短期激励特征明显。在重大的个人利益面前,目前激励机制还无法保证个人利益与公司利益一致,或者说与公司的价值观一致。 Real estate company incentives for sales director of the most important basis is undoubtedly the sales performance. And the form of awards are paid in cash, rather than stocks, options, etc., so the characteristics of short-term incentives obvious. In the face of major personal interests, the current incentive mechanism can not guarantee that the interests of individuals and the interests of the same company, or consistent with the company’s values.