归根到底,市场是为满足人的需要而准备的。因此,需求是现代营销体系的起点,也是整个现代广告的源头活水。这些年的市场经济实践,已经让更多的企业经营者在跌跌撞撞中悟出了消费者的重要意义。他们也开始重视消费心理,重视对消费者的研究,一 In the final analysis, the market is prepared to meet people's needs. Therefore, the demand is the starting point of the modern marketing system and the source of the whole modern advertisement. The practice of market economy in these years has led more business operators to realize the importance of consumers in stumbles. They also began to attach importance to consumer psychology, emphasis on consumer research, one