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近年来,借助经济的飞速发展,中国正在确立奢侈品品牌发展过程中前所未有的重要地位,巨大的市场潜力毋庸置疑。珠宝、名表、美酒、化妆品……奢侈品的历史、品牌、品味、工艺等要素同样映射到了奢侈品包装上,对包装设计、包装品质等提出了极高的要求。那么对于中国的包装印刷企业来说,涉足这一领域可能性有多大?是否愿意去争取奢侈品包装业务?机遇与风险何在?奢侈品包装能否成为业务拓展的新起点?本期碰撞邀请几位包装印刷企业经理人,共同探讨“奢侈品包装,机会几何”这一话题。
In recent years, with the rapid economic development, China is establishing an unprecedented important position in the development of luxury brands. There is no doubt that there is a huge market potential. Jewelry, watches, wine, cosmetics ... ... luxury history, brand, taste, craft and other elements also mapped to the luxury packaging, packaging design, packaging quality put forward high requirements. So for China's packaging and printing companies, the possibility of getting involved in this area how much? Willing to fight for luxury packaging business? Opportunities and risks? Luxury packaging can become a new starting point for business development? Bit packaging and printing business managers to discuss “luxury packaging, the opportunity geometry ” this topic.