汽车品牌一直是营销的先锋,敢于作出各类极具创意的活动、广告。然而相较于更贴近大众消费者的乘用车企业,商用车企在营销和品牌传播上往往偏于稳扎稳打。但随着社会的发展,商用车企的传播理念也逐渐开始跟上潮流,尤其在互联网发展如火如荼、媒介方式越来越多元化的当下,商用车企的营销变革也在悄然发生。三级传播体系红岩火力全开《商用汽车新闻》记者 Car brand has always been the vanguard of marketing, dare to make all kinds of highly creative activities, advertising. However, compared with the more close to the mass consumer passenger car companies, commercial car prices in marketing and brand communication tend to be partial to steady. However, with the development of society, the concept of commercial vehicle enterprises has gradually begun to follow the trend of communication, especially in the development of the Internet in full swing, more and more diversified media now, the commercial vehicle business marketing changes are quietly taking place. Three transmission system Hongyan fire full “Commercial Vehicle News” reporter