极具生命力的北京“老字号”及其非物质文化遗产,历经数百年的变迁发展,具备了深厚的文化底蕴,既有老北京的宝贵遗产,又有现代首都的特色品牌,是历史文化名城北京的重要标志之一。“老字号”的诚信经营、周到服务和独特技艺展示,成为驰名海内外的金字招牌。其无形资产弥足珍贵,为北京的经济发展、 The vitality of Beijing “old name ” and its intangible cultural heritage, after hundreds of years of change and development, with a profound cultural heritage, both the old Beijing’s valuable heritage, but also the characteristics of the modern capital of the brand is history One of the important symbols of Beijing, a famous cultural city. “Old name ” integrity management, good service and unique skills show, become well-known at home and abroad of the flagship. Its intangible assets are precious, for Beijing’s economic development,