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在互联网等信息技术迅猛发展的大背景下,全国电子商务交易比重日益增大,农村电子商务呈现迅猛发展的态势,我国农村也存在着诸多不利因素不同程度的影响电子商务的发展。本文是基于通过对重庆垫江、秀山和广西西林的实地走访调查,针对农村电子商务发展的现状和存在的主要问题,提出了农村电子商务发展的对策建议。
With the rapid development of information technology such as the Internet, the proportion of e-commerce in the country is increasing day by day. Rural e-commerce has shown a rapid development. There are also many unfavorable factors in rural China that affect the development of e-commerce in varying degrees. This article is based on the field survey of Catechu in Chongqing, Xiushan and Xilin in Guangxi. According to the status quo and existing problems of rural E-commerce, this paper puts forward countermeasures and suggestions on the development of E-commerce in rural areas.