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广告是一门说服的艺术,其目的是让消费者自觉自愿地购买商品或服务,Banner(旗帜广告)当然也不例外。Banner是继传统媒体(如广播、电视节目、报刊杂志等)最为有效的宣传方式。然而,由于缺乏对Banner宣传固有特点的充分认识或存在一些认知误区,用户在Banner的设计与制作方面有时会提出一些不恰当的设计要求,这些设计往往不仅不能引起访问者的关注,更有可能大大降低了Banner推广的效果。
Advertising is an art of persuasion, with the goal of making consumers voluntarily buy goods or services, and of course Banner is no exception. Banner is the most effective way to promote traditional media (such as radio, television programs, newspapers and magazines, etc.). However, due to the lack of full understanding of the inherent features of Banner publicity or some cognitive misunderstandings, users sometimes make inappropriate design requirements in the design and production of Banner. These designs often not only can not attract the attention of visitors, but also have more Banner may greatly reduce the effectiveness of promotion.