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20世纪90年代,我国媒体广告业迅猛发展,促进了企业产品销售,方便了群众,活跃了经济,对社会发展起到了良好作用,媒体收入也大大增加,实现了社会效益和经济效益的统一。正如《人民日报》2000年12月23日《规范广告宣传》一文所说,“广告已成为社会生活的必需,无所不在。”我国传媒刊发的广告绝大多数起了积极的作用;但也出现了内容虚假乃至严重政治失误的广告,给社会、给群众带来巨大危害,本文特对此症作一透视。
In the 1990s, the rapid development of the media advertising industry in our country promoted the sales of enterprises, facilitated the masses, activated the economy and played a good role in social development. The media income also increased greatly, realizing the unification of social and economic benefits. As the People’s Daily article on “Standardizing Advertising Campaign” of December 23, 2000 states, “Advertising has become a necessity and an omnipresent place in social life.” Most of the advertisements published in the Chinese media played a positive role; however, they also appeared The contents of the false and even serious political mistakes of the ads to the community, to the masses tremendous harm, this article specifically make a perspective on this disease.