论文部分内容阅读
在营销中,无论什么产品部不可能使顾客百分之百地满意。即使你的顾客对你说他们很满意,也是如此。因为顾客可能不会直接告诉你,你的产品很差,我们不喜欢。他们的表达方式就是拒绝购买你的产品。其实,企业的产品是否能够博得消费者的钟爱,并且获得骄人的销售兴绩,取决于你是否对消费者及你的对手进行了仔细的分析和研究,消费者对某种商品做出购买决策的真正原因是什么?他们哪里不满?为什么会不满?怎么才能改善?对手为什么卖得好?对手的顾客存在不满吗?不满在哪
In marketing, no matter what the product department can not make the customer 100% satisfied. Even if your customers say they are satisfied with you, it’s the same. Because customers may not directly tell you that your product is poor, we do not like it. Their expression is to refuse to buy your product. In fact, whether the company’s products can win consumers’ favors and gain outstanding sales performance depends on whether you have conducted careful analysis and research on consumers and your opponents. Consumers make purchases on certain commodities. What are the real reasons for making decisions? Where are they dissatisfied? Why are they dissatisfied? How can they be improved? Why do opponents sell well? Opponents are dissatisfied with their customers? Where are they dissatisfied?