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2011年开始,传统的钢材贸易行业陷入信贷危机,虚假仓单、重复质押、关联质押、联保担保从而骗取银行贷款的行为不断出现,再加上钢铁行业产能过剩加剧,供求关系逐步发生逆转,原有的钢贸经营方式受到挑战,一些钢材贸易商逐步退出市场,正是在这样的背景下,互联网走进了钢贸行业,国内一大批钢铁电商平台应运而生,2013年被行业内称为钢铁电商的“元年”。通过3年多的发展,目前国内电商的发展将逐渐演变为“京东模式”还是“淘宝模式”?带着这样的疑问,本文将对国内钢铁电商营销模式的发展进行简要地分析。
Since 2011, the traditional steel trading industry has been caught in a credit crisis. False warehouse receipts, repeated pledges, related pledges and guaranteed joint guarantees have led to the emergence of bank loans. Coupled with the overcapacity in the steel industry and the gradual reversal of supply and demand, The original steel trading mode of operation has been challenged, some steel traders gradually withdraw from the market, it is in this context, the Internet into the steel trade industry, a large number of domestic steel e-commerce platform came into being in 2013 by the industry Called the steel electricity supplier “first year ”. Through more than three years of development, the current development of domestic e-commerce will gradually evolve into “Jingdong mode” or “Taobao mode”. With such questions, this article will briefly introduce the development of domestic steel e-commerce marketing model Analysis.