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构建了不确定环境下非对称竞争供应链模型,考察了两条供应链在纵向中心化、分散化及混合化结构下的绩效,分析了供应链纵向结构的动态演化过程及其均衡结果,识别了潜在市场份额、需求风险、零售商预测能力等对供应链纵向结构选择的影响。结果表明:相比制造商,供应链系统的纵向结构选择并不依赖于需求风险和零售商的预测能力;当市场份额较大时,无论是制造商还是供应链系统,绩效改进的中心化结构的稳健性得到增强。
The supply chain model of asymmetric competition in uncertain environment was constructed. The performance of the two supply chains in vertical centralized, decentralized and hybrid structures was investigated. The dynamic evolution of the vertical structure of the supply chain and its equilibrium results were analyzed. The influence of potential market share, demand risk and retailer forecasting ability on the choice of vertical structure of supply chain. The results show that, compared with the manufacturer, the vertical structure choice of supply chain system does not depend on demand risk and retailer’s forecasting ability. When the market share is large, both the manufacturer and the supply chain system, the central structure of performance improvement The robustness is enhanced.