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随着人民生活水平的日益提高,公众关注的热点逐渐从衣食温饱问题转移到健康营养上来。如何保持健康,已经成为当今社会舆论最为关注的话题之一。近几年接二连三地突发公共卫生事件,以及医药卫生体制改革等话题,更是提高了社会对卫生新闻的关注度。作为受众面最广、影响力最大的电视媒体,更应充分利用自身优势,及时报道卫生新闻,进行科普知识宣传,提高全民的健康意识,这是电视媒体不可推卸的社会责任。一、电视卫生新闻报道中的科普知识宣传1985年7月29日,中央电视台的《新闻联播》曾报道了一篇题为《我国首次从大陆性病患者中发现艾滋病病毒感染者》的新闻,引起了各界强烈反响。当时,艾滋病已经在世界范围内开始蔓延,并引起了世
With the increasing standard of living of the people, the hot spots of concern to the public gradually shift from adequate food, clothing and clothing to healthy nutrition. How to maintain its health has become one of the topics that the public opinion in our country pays most attention to. The spate of public health emergencies in recent years and the reform of the medical and health system have raised the public’s awareness of health news. As the most extensive and influential television media, it should make full use of its own advantages to timely report on health news, publicize popular science knowledge and enhance the people’s health awareness. This is an unshirkable social responsibility of the television media. I. Popularization of Popular Science in TV Health News Reports On July 29, 1985, the “News Network” of CCTV reported an article entitled “China’s first detection of HIV-infected persons among STD patients in mainland China” A strong response from all walks of life. At that time, AIDS had begun to spread around the world and caused the world