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本文运用scp分析范式,对08年中国空调行业的竞争情况进行探讨。通过对集中度、差异化和进退出壁垒,得出该行业的市场行为和绩效。
This article uses the scp analysis paradigm to discuss the competition situation of China’s air conditioning industry in 2008. Through the concentration, differentiation and barriers to entry, come to the industry’s market behavior and performance.