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纵观人类媒介技术的发展,从以报纸为主的平面媒体、广播电视的传统视听媒体直到当下以互联网为主的新媒体手段,媒介话语呈现出越来越多的形态,但多形态的媒介话语带来的多样化的媒介话语解读方式,如何使不同形态展现下的媒介话语体系具有同一性、新媒体技术下的同一性话语体系是如何建构的是本文研究的重要内容,在此基础上,进一步结语新媒体时期媒介话语所体现出的特征及媒体人的应对方式也是本文研究的重要价值所在。
Looking at the development of human media technology, media discourse shows more and more forms from the traditional media of newspapers and magazines, traditional audiovisual media of radio and television until the present Internet-based new media. However, the multi-modal media How to make the discourse system of media discourse under different forms show the sameness and how to construct the discourse system of identity under the new media technology is an important part of the study of this article Further Conclusion The characteristics of media discourse in the new media era as well as the ways in which media people respond are also the important values of this study.