受让生产线与部分企业到国外建工厂相反,格兰仕不仅没有将国内资金拿到国外去建厂,他们将出口产品的生产基地建在国内,而且建这些厂用的还是别人的钱。格兰仕的主要做法是,通过受让国际知名品牌生产线的方式实现扩张。简单说来,将国际知名品牌的生产线搬到中国来,交由格兰仕组织生产,所生产的产品再按照比这些知名品牌企业自己在本国生产的成本价更低的售价卖给对方,由对方利用自己的品牌、销售网络在国外销售。 On the contrary, Galanz not only failed to get its domestic funds to go abroad to build factories, they built the production bases of export products in China, and built these factories to use other people’s money. Galanz’s main approach is through the transfer of internationally renowned brand production lines to achieve expansion. Simply put, the international famous brand production line moved to China to Galanz organized by the production of products in accordance with these well-known brands in the domestic production of their own lower cost price sold to each other by the other Use your own brand, sales network in foreign sales.