金融风暴席卷东莞后,优秀作为传统的制造业企业,首当其冲受到冲击。要改变这种状况,就必须谋变,转型是必然出路。优秀是一家以生产女鞋为主的企业,真皮和人造革鞋分别占到了20%和80%,而95%来自外销订单,出口欧美等国,内销只占了生产份额的5%。不过,这家只有7年历史,转做内销才不过两年的企业,已在全国开了百余家门店,内销经验和步伐为业内津津乐道。 After the financial turmoil swept through Dongguan, outstanding as a traditional manufacturing enterprise, bear the brunt of the impact. To change this situation, we must seek change. Transformation is the inevitable way out. Excellent is a production of women’s shoes-based enterprises, leather and artificial leather shoes accounted for 20% and 80%, while 95% from export orders, exports to Europe and the United States and other countries, the domestic market only accounts for 5% of the production share. However, this only 7 years of history, only two years turned domestic sales of enterprises, has opened more than 100 stores across the country, domestic experience and pace of relish for the industry.