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在现代国际广告和国内广告业界的激烈竞争之中,需要培养具有多学科知识、不断追求创新的复合型人才。本文从创新型广告人才培养的目标与教育理念和人才培养的特点与基本要求来探寻创新型广告人才的培养模式。
In the fierce competition between modern international advertising and domestic advertising industry, it is necessary to cultivate multi-disciplinary talents with continuous pursuit of innovation. This article explores the training mode of innovative advertising talents from the objectives and educational concepts of innovative advertising talents and the characteristics and basic requirements of personnel training.