康柏和光联合品牌的推出,给近日略显沉寂的国内PC市场凭添了几许令人耳目一新的感觉。而人们在新奇和颇感莫名其妙之时,更多关注和思考的还是:联合品牌创立的内在契机以及其与众不同之处究竟何在?近日,和光集团有关人士对联合品牌的市场营销策略向媒介做了更为具体和深入的分析介绍,为人们对上述问题的观察和思考提供了更多的线索。和光集 The introduction of the Compaq and UWB brands gives a refreshing feeling to the recent quiet domestic PC market. And people in novelty and quite baffling time, more attention and thinking is: What is the intrinsic opportunity for the co-branding and what is the difference? Recently, the relevant parties and the light of the co-brand marketing strategy to the media Made a more specific and in-depth analysis introduced for people to observe and think about these issues provide more clues. And light set