品牌南非成立于2002年,其角色和宗旨,是创立并提升南非的国家品牌形象,并通过引入贸易、投资、旅游等以推进南非的全球竞争力。品牌南非首席执行官米勒·马托拉说:“我们通过和媒体、决策者、投资者进行积极沟通来树立南非的形象。我们希望到2020年,南非能够成为全球最具 Brand South Africa was established in 2002 with the role and purpose of creating and promoting South Africa’s national brand image and promoting South Africa’s global competitiveness through the introduction of trade, investment and tourism. Miller Mutora, CEO of Brand South Africa, said: ”We have established South Africa’s image through active communication with media, policymakers and investors, and we hope South Africa will become the most global player in the world by 2020