山东宁阳农药厂是我国生产农药的大型骨干企业,近几年来,随着企业生产规模的不断扩大和由计划经济向市场经济的转轨,企业审时度势地制定了逐鹿中原大市场的营销策略。从1994年开始,我们先后在广泛开展市场调研的基础上,对市场进行了细分和定位,并初步取得了进入中原市场的滩头阵地。在此基础上我们又制定了’96逐鹿中原企划案。一、市场状况分析宁阳农药厂的产品主要是针对防治农作物及经济作物病虫害的化学合成制剂。优为适用于棉花、烟草、果树、地瓜、花 Shandong Ningyang Pesticide Factory is a large-scale backbone enterprise producing pesticides in China. In recent years, with the continuous expansion of production scale and the transition from a planned economy to a market economy, the Company has formulated a marketing strategy for the Central Plains market. Since 1994, we have carried out market segmentation and positioning on the basis of extensive market research, and initially obtained beachhead positions in the Central Plains market. On this basis, we have also formulated the ’96 Central Plains plan to win the game. First, the market conditions analysis Ningyang pesticide plant products are mainly for the prevention and control of crop and economic crop pests and diseases of chemical synthesis agents. Excellent for cotton, tobacco, fruit trees, sweet potatoes, flowers