移动未来已开始呈现在眼前。本文概述的四个原则将帮助公司确立愿景、制定计划以及打造移动能力——想提供无缝的消费者体验,把数字世界和现实世界联系在一起,并为消费者创造更大的价值,就必须做好这些环节。想象一下这个场景:在一辆驶往曼哈顿的通勤列车上,一位名为苏茜的年轻女子在智能手机上搜索度假方案,并将几个旅游目的地保存在一款旅游应用程序中。她丈夫贾森在手机上得到了通知,显 The future of mobile has begun to show up. The four principles outlined in this article will help companies shape their vision, plan and build their mobile capabilities - to provide a seamless consumer experience that connects the digital world to the real world and creates greater value for consumers These steps must be done. Imagine the scene: On a commuter train to Manhattan, a young woman named Susie searches for holiday plans on her smartphone and keeps several travel destinations in a travel app. Her husband, Jason, got a notice on his cellphone