中国广播业的传播形态20年前由以“念”为主开始向以“说”为主的转变,体现了广播人的传播理念和受众需求的巨变,它的本质是使传播质量得到了提高。北京音乐台开台以来受到了听众的欢迎,主持人形式功不可没。然而十年过去了,音乐节目的主持人形式中存在着什么问题,原来看似优势的地方有没有随着社会的进步而处于螺旋式上升过程中的低点,显现出了劣势? 音乐节目主持人的优势是什么?回答是:平等的交流,有效的服务。毫无疑问,这一传播理念,对于挑战 The Transmission Pattern of China’s Broadcasting Industry Twenty years ago, the shift from “reading” mainly to “talking” mainly embodied the radical change in the concept of broadcasting and the needs of the audience. Its essence is to make the quality of communication improved . Beijing music station has been welcomed since the beginning of the audience, the moderator contributed. However, ten years have passed. What problems exist in the mode of the host of the music program? Has the place where the seemingly superior one appeared to be in the low point of spiraling progress with the progress of society and showed the disadvantage? What are the advantages of people? The answer is: equal communication, effective service. There is no doubt that this concept of communication is a challenge