房地产商花在项目管理上的成本,在项目开发过程中占的比重很大。在激烈的市场竞争中,客户是企业生存的基础,实施有效的客户关系管理,成为企业保障利润得以生存的关键。在信息化浪潮汹涌而来之时,给这些传统产业插上信息化翅膀无疑是最明智的选择。 The cost of real estate developers spend on project management, in the project development process accounted for a large proportion. In the fierce market competition, the customer is the basis for the survival of the enterprise, the implementation of effective customer relationship management, business profits have become the key to survival. When the tide of informationization comes, it is undoubtedly the most sensible choice to plug the information wings into these traditional industries.